| City of license | Madison, Wisconsin |
|---|---|
| Branding | "The Big 1070" |
| Slogan | "Madison's Sports Station" |
| Frequency | 1070 AM kHz |
| Repeaters | 104.1-3 FM (also on HD Radio) |
| Format | Sports |
| ERP | 10,000 watts (day) 5,000 watts (night) |
| Class | B |
| Facility ID | 41973 |
| Callsign meaning | From the station's frequency, Ten Seven Zero |
| Former callsigns | WKOW |
| Affiliations | Fox Sports Radio |
| Owner | (Clear Channel Communications) |
| Sister stations | WIBA (AM), WIBA-FM, WMAD, WXXM, WZEE |
| Webcast | Listen Live |
| Website | TheBig1070.com |
WTSO (1070 AM kHz) is a radio station in the Madison, Wisconsin area. The station is owned by Clear Channel Communications and airs a sports radio format. The station previously featured country music, talk radio, and adult standards formats before going all-sports in 2000, featuring programming from ESPN Radio (as "Madison's ESPN Radio 10-7-0").
On January 1, 2009, WTSO parted company with ESPN Radio and rebranded as "The Big 1070, Madison's Sports Station."[1] The new schedule places an emphasis on local content, including "On Wisconsin w/ Brian Posick" (2-3PM), which concentrates on UW-Madison sports; "The Mike Heller Show" (3-6PM), a general sports talk program hosted by Mike Heller and Phil Dawson; and (in a new addition for 2009) a morning show (6-8AM) hosted by Wisconsin Badger radio voices Matt Lapay and Mike Lucas (Lucas is also a longtime sports columnist for The Capital Times). WTSO's schedule also features national programming, including the syndicated Dan Patrick and Jim Rome shows and content from Fox Sports Radio. (All 3 previously aired in Madison on crosstown rival WTLX, which took over the ESPN Radio affiliation in 2009.)
WTSO's live sports coverage includes broadcasts of Milwaukee Bucks basketball and NASCAR events from MRN Radio and PRN Radio, as well as local high school events, including championships in the Wisconsin Interscholastic Athletic Association. WTSO also airs live broadcasts of Milwaukee Brewers baseball and Wisconsin Badgers athletics should those events conflict with the schedule of their normal home, sister station WIBA-AM.
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